Unmatched data quality. Complete flexibility. Unrivaled support.

TolunaID empowers market research agencies and consultancies with industry-leading first-party panel reach, AI-driven quality controls, and adaptable service models—so you can deliver faster, higher-quality insights with confidence.

Your competitive edge in market research

TolunaID is uniquely built to solve the challenges that MR agencies and consultancies face today – from panel integrity to sample quality, from the need for speed to receiving expert support at each step. Here’s how we help:

Your research, your way

Whether you need automated sample sourcing or full-service solutions, TolunaID adapts to your workflow:

  • API-integrated sampling – Direct panel access via API for real-time data collection.
  • DIY research – Use our insights platform for on-demand sampling and survey execution.
  • Full-service support – Get expert guidance from survey design to data delivery.

Seamlessly switch between models within a project!

Quality first: eliminating fraud, elevating insights

Unlock the power of AI in Toluna Start and expand your research with our innovative tools.

  • Real-time authentication: AI-powered fraud detection and manual verification keep bad actors out.
  • First-party, vetted panelists: 79M+ engaged respondents, continuously monitored for reliability.
  • Industry-leading compliance: Fully compliant with global data regulations, ensuring ethical and secure data collection.

Ready to elevate your research?

Join leading MR agencies worldwide that trust Toluna for unmatched data quality, flexible research models, and expert support.

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