Consultancy

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AI is everywhere at Toluna

At Toluna, we’re harnessing the power of AI to deliver meaningful impact to our clients. Our unique approach combines the best of artificial and human intelligence and is what keeps us at the forefront of innovation. From unparalleled data quality to our industry-leading platform and tools, AI is transforming the way we deliver insights – and the way you make data-driven decisions.

A sneak peek into a framework that highlights our ethical and transparent use of AI in research, helping you evaluate AI-based services with confidence:

A: In 2018 – earlier than most – we set up a dedicated AI/ML lab of software engineers and data scientists. We’re also the first company in the industry to launch an insights solution that uses only AI and human intelligence (HI) without surveys: a copy testing solution called ACT Instant that we launched back in 2019.  Today, we have a vast team of engineers, data scientists, and product and research experts across the Toluna Group who work on our AI-based capabilities and solutions. 

A: Sometimes Toluna builds its own proprietary AI models using publicly available data or our own first-party data. Examples of where we’ve built our own proprietary models include our Luna chatbot for panel member services, our ACT Instant model for predicting ad success, and our predictive model for sample feasibility and routing.  

At other times, we leverage third-party large language models (LLMs) as a base model within our AI-infused capabilities or solutions to perform tasks such as classification, summarization, auto-prompting, or synthetic persona generation.  The LLMs we use most frequently are versions of ChatGPT from OpenAI. Our licenses ensure data is kept confidential and not used to train OpenAI models. 

And finally, some machine learning algorithms we apply were originally outlined in publicly available academic articles.

Interested to hear more about how we can help you? Please fill out the form.

The consulting world is changing

Today’s consulting landscape is evolving around diversification and specialization, along with the increasing integration of AI and machine learning technologies. As such, the research and insights demand placed on consulting firms has become more complex, often resulting in trade-offs: speed for quality, agility for complexity, and technology for personalization. The lack of comprehensive research tools available to deliver reliable, in-depth, quality insights with speed and accuracy only adds to the challenge.

Until now.

Introducing TolunaID: a specialized arm of the Toluna group dedicated to serving the consulting sector. Combining unparalleled data quality, expert research capabilities, and technical agility, we provide consulting firms with the insights they need at speed, through an array of AI-driven deliverables.

Research and insights requirements are rapidly evolving. Let us help you navigate the change.

Expertise tailored for the consulting sector

Best-in-class solutions

Our extensive portfolio of solutions is built on cutting-edge technologies, underpinned by unrivaled data quality and technical capabilities. We're equipped to deliver impact on all fronts – whether that's DIY, Assisted DIY, or full service.

Flexibility & adaptability

Our solutions cater to all client needs, contexts, and budgets. In addition, our insights platform, TolunaStart, offers unparalleled flexibility for quick and cost-effective research.

Dedicated experts

TolunaID is made up of energetic and passionate experts who are focused on helping make your life easier.

Global reach, local expertise

Benefit from round-the-clock service delivery, thanks to our international reach and local expertise.

AI-powered insights tailored to the consulting sector

AI is everywhere at Toluna

Interested to hear more about how we can help you? Please fill out the form.

The consulting world is changing

Expertise tailored for the consulting sector

Best-in-class solutions

Flexibility & adaptability

Dedicated experts

Global reach, local expertise

The Toluna advantage

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