QSphere

Introducing Toluna QSphere: Data quality you can trust

Our team of experts is dedicated to ensuring the highest quality of data, empowering you to make decisions with confidence.

Breaking Down Toluna’s QSphere

The Power of Artificial Intelligence, Human Intelligence, and User Experience With Toluna QSphere, we reject over 30% more survey attempts at the pre-survey stage for quality reasons vs. 12 months ago (Q1 ’23 vs Q1 ’24). This saves you valuable time at the post-survey data cleaning phase while ensuring the highest quality of data. We combine cutting-edge technology, deep human expertise, and user-centric design principles to operate within a unique sphere of excellence, founded on 3 fundamentals: respondents, research, and technology. From improving respondent vetting processes to enhancing your survey quality and user experience (UX), we’re committed to setting a new standard of data quality.

Toluna’s Holistic Approach to Data Quality eBook

Dive into our eBook to explore our holistic strategy for delivering high quality data. From driving genuine responses to crafting mobile-optimized questionnaires, our innovative approach ensures authentic and insightful results, all fueled by collaborative expertise.

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Engagement that Drives Quality

Meet our Global Panel: a body obsessed with engagement.
The Toluna Influencer Community goes beyond survey rewards, creating an engaged community where members feel heard, respected, and rewarded, prompting higher data quality. It’s also the Toluna source with the lowest pre-survey rejection rate – demonstrating the effectiveness of our approach towards maintaining a high-quality standard.

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Data quality, the Toluna way.

At Toluna, we believe in bringing a forward-thinking mindset to all that we do – and data quality is no exception. We collaborate with companies within and outside the research industry to learn new perspectives, challenge our way of thinking, and tackle data quality challenges – all to ultimately bring you the best data. Here are just a few examples of how we do this.

We leverage technology used by world leaders in Finance, Tech, and Entertainment to detect fraudulent IP activity and stop it in its tracks.
We regularly contribute to initiatives with industry bodies such as ESOMAR, the MRS, and the Insights Association to drive best practices in research.