Client resources - Toluna ID

Client resources

Access the latest resources: from panel books to expert blogs, our resources are built to support smarter, faster insights delivery.

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Panel books

Access our panel books to discover our global reach and segmentation capabilities.

Global Community Panel Book

Learn more about our respondent recruitment and panel engagement

Profile Book

From media habits to household details, our panelists have over 350+ profile points that you can tap into.

ESOMAR 37

Our answers to ESOMAR’s 37 questions for research buyers

Social Grade Book

Understand our Social Classification definitions and algorithms.

Data Quality Book

Why is data quality important for your business? Learn how optimizing your data can improve accuracy, reliability, and overall performance.

Millennial Panel Book

Learn about key profile points from this unique generation.

Healthcare Panel Book

Access medical professionals, healthcare decision makers, ailment sufferers and consumers all in one place.

Data quality resources

Explore our quality resources for data integrity, consistency, and trusted insights.

Quality eBook

A more detailed look at QSphere, our comprehensive quality ecosystem

ESOMAR 20

20 questions to help buyers of AI-based services for market research and insights

ISO27001

We are pleased that Toluna Start is ISO27001 certified, ensuring the highest level of data security for our platform

AI and Data Quality: Navigating Risks and Embracing Opportunities in Market Research

New Voices on AI: Part 2 of Our AI Q&A

3 Books Every Researcher Should Read in 2025

AI resources

Dive into our collection of AI resources and learn more about the latest AI trends and innovations at Toluna.

The future of creative testing is AI-powered

The future of creative testing is AI-powered

Creativity vs. AI: The case for identifying winning creative through human and artificial intelligence combined

4 ways you can optimize your creative testing process by using an AI-powered pre-testing solution

Toluna continues to push boundaries with AI pre-testing tool

Toluna harnesses AI in 24-hour ad copy pre-testing tool

AI tests winning advertisements with AI-powered creative testing from Toluna

SAN tests winning advertisements with AI-powered creative testing from Toluna

Predict ad performance fast with the power of human and artificial intelligence combined

Toluna Introduces Toluna QSphere: A New Standard in End-to-End Quality Assurance for survey market research

Toluna Unveils Breakthrough AI-Powered Open-End Analysis that Goes Beyond Words into Meaning

Unlocking AI’s Full Potential (Webinar)

Embracing the Unknown: AI & Market Research

Navigating the Future of Insights: Leadership and AI Innovations at the Heart of Industry Transformation

AI Model Trust Card

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